Three decades of trusted experience in insurance and financial services.
A personal touch, for you and your family. At Continental, we don’t believe in one-size-fits-all. Your life, your family, and your goals are unique. That is why we build financial strategies around you, not around templates.
Markets shift. Priorities change. Technology evolves. We help you stay ahead with agile, informed advice that grows with you. Before numbers, we listen to your story. Then we design investment and insurance solutions that fit your world, not force you into ours.
With three decades of insight and a network that spans borders, we act quickly, speak plainly, and remove the guesswork. Whether you are planning for your child’s education, protecting your business, or shaping a legacy, we help you act with clarity now and confidence for the future.
Solutions
We’ve got the right solution, tailored to fit you.
Six ways in. One conversation to find yours.
Don’t see your situation here? Chances are we still have the ideal solution. Let’s find out.
Why Continental
What Sets Us Apart as a Leading Insurance Broker in Dubai?
With over 30 years of industry experience, we have built a reputation as one of the best insurance brokers in Dubai, and our global reach extends far beyond. Our operations are regulated by seven leading licensing authorities, ensuring the highest standards of compliance and professionalism. This extensive regulatory framework not only safeguards our clients but also underscores our commitment to delivering quality services worldwide.
Our award-winning advisors are dedicated to understanding your unique needs, regardless of your location. With their expertise and personalised approach, they provide tailored insurance solutions that align with your evolving goals. We pride ourselves on building lasting relationships with our clients, guiding them through every step of their insurance journey with care and attention.
Our Diverse Range of Insurance Solutions
From life and health insurance to comprehensive medical coverage for employees, we offer a broad portfolio of solutions for our clients’ diverse needs. Our reputation as one of the top insurance brokers in Dubai reflects our ability to help clients understand the complexities involved in insurance and make informed decisions with unbiased advice.
Understanding that every individual and business has unique requirements, we provide customisable insurance solutions tailored to your specific needs. Drawing on our extensive network of local and international partners, we ensure you have access to a wide range of options to find the perfect fit. Choose us for expert guidance and unparalleled service in both Dubai and beyond.
Our story
It started with you.
In 1995, Ashok Sardana opened a small insurance brokerage in Dubai. A first million-dollar policy followed in 1998. Geneva and Hong Kong opened in 2015, Mauritius in 2017, and our DIFC office in 2022. Thirty years on, we serve clients across Europe, Asia, the Middle East and Africa.
“Our biggest joy is to see our clients and their families be financially secure. Success is based on two elements: integrity and passion. We have the integrity to secure our clients through unbiased, useful and quality advice, and the passion to deliver on that advice.”
Ashok Sardana, Founder and Managing Director
Read our story →
In their words
Don’t take it from us.
“Genuine interest in people, and excellent professionalism & empathy shown to myself and my family during hospitalization.”
“His thorough understanding of our requirements and prompt responses to our queries have made our experience seamless.”
★ 4.6 from 81 Google reviews · read them all
Continental Perspectives
60+ articles, the Dollars and Dirhams podcast, events and press. All perspectives →
FAQs
Things people ask first.
What does an insurance broker actually do for you?+
A broker works for you, not for the insurance company. We assess your situation, compare options across multiple providers, negotiate terms on your behalf, and stay with you through claims. Insurance brokers in Dubai operate under tight regulation, so the advice you get is independent rather than tied to one insurer.
How do you choose the right policy from so many providers?+
We start with what you actually need: who are your dependants, what assets you want to protect, and what gaps exist in your current cover. Then we match you to insurers we trust, compare quotes, and explain the trade-offs in plain language. No jargon, no pressure.
Do you only work with clients in the UAE?+
No. While we are based in Dubai, our solutions cover clients across the GCC, Asia, Europe, and beyond. Through partner networks and international policies, we help expatriates, business owners, and families with cross-border needs build cover that travels with them.
What is the difference between using a broker and going direct to an insurer?+
Going direct gives you one product from one company. A broker gives you the full market view. We also handle the back-and-forth on quotes, paperwork, and claims, which saves you time most people do not have, and it costs you nothing extra.
Can you help with both personal and business insurance?+
Yes. We work with individuals and families on life, health, critical illness, and savings cover. We also work with businesses on group medical insurance, employee benefits, and corporate risk. We run two specialist teams, one for personal cover and one for business, so each side gets focused expertise rather than a generalist stretched across both.
What happens when I need to make a claim?+
Your advisor stays with you through the claim. We help with the paperwork, follow up with the insurer, and chase resolution if things slow down. Brokers are most useful at the claims stage, which is when most clients realise the value of having one.
How quickly can you get me a quote?+
For most personal insurance lines, we can return initial quotes within 24 to 48 hours. Group medical and complex life policies take longer because they need underwriting, but we keep you updated throughout.
What support do you offer after I buy a policy?+
This is where the best insurance brokers in Dubai earn their keep. We review your cover annually, update it when your life or business changes, and act as your first call when you need to amend, renew, or claim. The relationship does not end at the sale.
