The Resilient Founder: Why Personal Planning Is Now a Business Priority

Akshay Sardana on why founders must plan for continuity beyond themselves | Entrepreneur Middle East

In a byline for Entrepreneur Middle East, Akshay Sardana, Vice President of Strategy and International Development at Continental Group, explores why continuity planning should be a strategic priority for founder-led businesses across the Gulf. Drawing on research that highlights the lack of formal succession plans among many family-owned businesses in the UAE and Saudi Arabia, he explains the importance of establishing clear decision-making structures, financial processes, and succession frameworks that do not rely on a single individual. Sardana also emphasises the value of separating personal liquidity from business capital, enabling founders to make more objective, long-term decisions during periods of uncertainty and strengthening the resilience of both the business and the family behind it.